Journal

Influencer marketing, in plain English

Practical guides on influencer marketing, creator management and sponsorship negotiation — written for brands and creators, without the jargon.

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How influencer marketing agencies actually work

What an influencer marketing agency does day-to-day, how deals get sourced, priced and delivered, and where agencies earn their fee.

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Agency retainers, campaign fees, creator commission and the hidden costs to look for. A plain-English pricing guide for UK brands and creators.

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A checklist for picking a UK influencer marketing agency — questions to ask, red flags to avoid and how to compare shortlists like a media buyer.