For healthcare brands
Reach healthcare audiences through creators they already trust.
Atlas Representation plans and manages multi-creator influencer marketing campaigns for healthcare, medical and health technology brands — from campaign strategy and creator selection through to coordination, delivery and reporting.
Direct answer
When should a healthcare brand use Atlas?
Atlas is a fit when a healthcare or health-focused brand needs specialist help turning a brief into a managed creator campaign. Atlas can source doctors and other relevant creators, including outside its own network, and manage the work from strategy and outreach through coordination and reporting.
Atlas can own
- Creator strategy, research and shortlisting
- Outreach, rates, deliverables and usage negotiation
- Briefing, content workflow, timelines and reporting
Your brand retains
- Product and audience knowledge
- Final brand, claims and regulatory approval
- Internal decisions and access to agreed performance data
Campaigns built around your objectives
We start with what you are trying to achieve, then design the creator strategy around it. Common objectives include:
- Increase brand awareness
- Reach highly targeted healthcare audiences
- Generate engagement
- Drive traffic
- Support product or service adoption
- Generate leads and sales
- Launch a new product
- Educate a relevant audience
- Build credibility through trusted healthcare creators
Services
What Atlas handles for you
Multi-Creator Campaigns
We build coordinated campaigns involving multiple relevant healthcare and medical creators, so brands reach different segments of their target audience through several trusted voices.
Creator Strategy & Selection
We identify creators based on niche, audience, platform, content style, demographics and the objectives of the campaign — not on follower count alone.
Campaign Management
Atlas manages creator communication, coordination, deliverables, timelines and brand requirements from first brief through to final delivery.
Campaign Strategy
We develop creator-led campaigns around your specific marketing objectives, rather than simply selling individual posts.
Content & Creative Direction
We work with creators to develop content concepts that communicate your message naturally while remaining appropriate for their audience.
Campaign Reporting
Where the data is available, we report on relevant campaign metrics such as views, engagement, reach and clicks so you can see how the campaign performed.
Why multi-creator
One campaign. Multiple trusted voices.
A single creator reaches one audience in one style. A coordinated group of healthcare creators reaches several audience segments, produces a range of content formats and gives the campaign more opportunities to perform organically — all managed by one agency, on one timeline, against one brief.
Process
From brief to reporting
- 01
Understand
We learn about your brand, product, target audience and marketing objectives.
- 02
Strategise
We develop a creator campaign tailored around those objectives.
- 03
Source
We identify relevant creators by audience, expertise, content quality and campaign fit.
- 04
Negotiate
We manage outreach, rates, deliverables, usage requirements and commercial terms.
- 05
Coordinate
We manage communication, content requirements, feedback, timelines and logistics.
- 06
Launch
Creators publish approved content according to the agreed campaign schedule.
- 07
Report
We bring together available activity and performance data with useful campaign insights.
Sectors
Healthcare brands we can work with
Healthcare
Creator campaigns for providers, care platforms, services and organisations addressing healthcare audiences.
Medical
Education-led campaigns for medically relevant products, services, tools and professional audiences.
Pharmaceuticals
Carefully scoped creator activity where the product, audience and proposed messaging are appropriate.
Medical Aesthetics
Practitioner, skincare and consumer education campaigns with careful creator and message fit.
Health-Tech
Demonstrations and explainers for health apps, digital health platforms and clinical software.
Wellness
Relevant creator campaigns for products and services with a genuine health-focused proposition.
Skincare
Education, routines and creator-led production for skincare brands with health-relevant audiences.
Fitness
Campaigns with fitness educators and health-focused creators selected for audience relevance.
Nutrition
Creator education and product content shaped around substantiated messaging and audience fit.
Supplements
Carefully briefed campaigns considered against the product, claims and brand approval process.
Frequently asked
Answers to common questions
Start a conversation
Planning a healthcare creator campaign?
Tell us what you need to achieve. We’ll help shape the creator strategy, sourcing and delivery around your brief.