For healthcare brands
Reach healthcare audiences through creators they already trust.
Atlas Representation plans and manages multi-creator influencer marketing campaigns for healthcare, medical and health technology brands — from campaign strategy and creator selection through to coordination, delivery and reporting.
Campaigns built around your objectives
We start with what you are trying to achieve, then design the creator strategy around it. Common objectives include:
- Increase brand awareness
- Reach highly targeted healthcare audiences
- Generate engagement
- Drive traffic
- Support product or service adoption
- Generate leads and sales
- Launch a new product
- Educate a relevant audience
- Build credibility through trusted healthcare creators
Services
What Atlas handles for you
Multi-Creator Campaigns
We build coordinated campaigns involving multiple relevant healthcare and medical creators, so brands reach different segments of their target audience through several trusted voices.
Creator Strategy & Selection
We identify creators based on niche, audience, platform, content style, demographics and the objectives of the campaign — not on follower count alone.
Campaign Management
Atlas manages creator communication, coordination, deliverables, timelines and brand requirements from first brief through to final delivery.
Campaign Strategy
We develop creator-led campaigns around your specific marketing objectives, rather than simply selling individual posts.
Content & Creative Direction
We work with creators to develop content concepts that communicate your message naturally while remaining appropriate for their audience.
Campaign Reporting
Where the data is available, we report on relevant campaign metrics such as views, engagement, reach and clicks so you can see how the campaign performed.
Why multi-creator
One campaign. Multiple trusted voices.
A single creator reaches one audience in one style. A coordinated group of healthcare creators reaches several audience segments, produces a range of content formats and gives the campaign more opportunities to perform organically — all managed by one agency, on one timeline, against one brief.
Process
From brief to reporting
- 01
Understand
We learn about your brand, product, target audience and marketing objectives.
- 02
Strategise
We develop a creator campaign tailored around those objectives.
- 03
Select
We identify relevant healthcare creators based on audience, niche and content fit.
- 04
Execute
Atlas coordinates creators, content requirements, timelines and campaign delivery.
- 05
Measure
We review the available campaign performance data and provide relevant reporting.
Sectors
Healthcare brands we can work with
Medical Education
Medical revision, exam preparation, clinical education, CPD and professional learning platforms.
Healthcare Technology
Health apps, digital health platforms, clinical software and health technology products.
Medical Devices
Consumer-facing and professional medical products, subject to the applicable advertising rules.
Nutrition & Health
Nutrition products, health-focused food and supplements that genuinely suit a healthcare audience.
Healthcare Services
Clinics, providers, care platforms and healthcare service businesses.
Health & Wellness
Brands whose products and services align credibly with health-focused audiences.
Frequently asked
Answers to common questions
For Brands
Tell us about your campaign
Not sure what type of campaign you need? Tell us about your objectives and we'll help identify an appropriate creator strategy.
Send us the details below and we'll come back with a suggested approach for your healthcare influencer marketing campaign.
Please include
- Name
- Company
- Work email
- Website
- Industry
- Product or service
- Campaign objective
- Target audience
- Target location
- Preferred platforms
- Estimated campaign budget
- Desired campaign timeframe
- Number of creators, if known
- Additional campaign information
We aim to respond to all enquiries within 48 hours.