Our approach
Strategy first, creators second.
Atlas does not sell posts. Every campaign starts with the objective, then works backwards to the creators, platforms and content formats most likely to support it.
- 01
Understand
We learn about your brand, product, target audience and marketing objectives.
- 02
Strategise
We develop a creator campaign tailored around those objectives.
- 03
Select
We identify relevant healthcare creators based on audience, niche and content fit.
- 04
Execute
Atlas coordinates creators, content requirements, timelines and campaign delivery.
- 05
Measure
We review the available campaign performance data and provide relevant reporting.
Scope
What's included
Multi-Creator Campaigns
We build coordinated campaigns involving multiple relevant healthcare and medical creators, so brands reach different segments of their target audience through several trusted voices.
Creator Strategy & Selection
We identify creators based on niche, audience, platform, content style, demographics and the objectives of the campaign — not on follower count alone.
Campaign Management
Atlas manages creator communication, coordination, deliverables, timelines and brand requirements from first brief through to final delivery.
Campaign Strategy
We develop creator-led campaigns around your specific marketing objectives, rather than simply selling individual posts.
Content & Creative Direction
We work with creators to develop content concepts that communicate your message naturally while remaining appropriate for their audience.
Campaign Reporting
Where the data is available, we report on relevant campaign metrics such as views, engagement, reach and clicks so you can see how the campaign performed.
Responsible healthcare marketing
Healthcare content carries responsibility. Atlas campaigns use clear advertising disclosure, respect platform rules and applicable advertising regulations, and route messaging through the brand's own approval process. We do not guarantee results, and we do not ask creators to make unsupported medical claims.
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